One Trademark to Rule Them All?
Hello Reader,
One Trademark to Rule Them All?
Can one Trademark application protect everything?
Transcript:
Can I file one trademark application and protect that word for everything? Hi, JJ, trademark attorney for over 15 years, we've successfully registered over 7,000 trademark applications. The answer to that question is no. The USPTO requires you to select different classes and pay for each of those classes to register with the U.S. Patent and Trademark Office. And there's about 45 different classes. In another video, I talk about it in more detail. What we're talking about here is whether or not a single trademark application can protect everything, and it cannot. Your implementation of your trademark has to be for a specific good or service.
Otherwise, USPTO is going to say it's too broad that you have to narrow it to very specific goods or services. This is why you have similar names in non-related services, like Delta Airlines, Delta Faucet, Delta Dental. Those are all Delta brands, but under different categories, goods or services.
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Alibaba Group Holding Ltd sued a Dubai-based firm it said has caused confusion by using its trademarked name to raise more than $3.5 million in cryptocurrency known as "Alibabacoins."
Alibaba files trademark lawsuit against Dubai firm behind 'Alibabacoin' BUSINESS TIPS AND TRICKS
This is Week 6 and Chapter 6 of our 20-part Atomic Habits by James Clear weekly read through! Get the book and join us every week!
Transcript:
Hi, it's week six, chapter six. [James Clear] makes a great point about environment, changing small cues in your environment to change your habits.
If you want to play the guitar more, put the guitar in the middle of the living room rather than hide it away. And because of the small cues. You will tend to change your behavior because they're more obvious. A great example he gives is buying apples. He wanted to eat more apples, but he put it in the crisper in the refrigerator and because it was hidden away, he only remembered about them later when they were bad to eat and he would throw them that out.
But one change that he actually made was to put them in the middle of the kitchen. That way it was a visible cue that he can always refer to. Just like bad habits. If donuts and bagels are always in the office, when you walk in, you're going to have a tendency or habit to pick up those bagels and donuts because they're right there for you.
So adjust your environment to fit the habits that you want to create. He says we're so used to being controlled by our environment, that instead we should be architects of our own environment to create the habits that we want. So, alright, that's chapter 6. There's so much more in there. It's a great book.
Follow along with us next week will be chapter 7. See you soon.
If you would like to follow along with the series, here is our Atomic Habits by James Clear playlist:
Thank you for being a part of our community, and we look forward to helping you safeguard your brand's identity and thrive in the world of trademarks!
Warm regards,
J.J. Lee and the Trademark Lawyer Law Firm Team! PS. Be Sure to Add Us to Your Contacts 📞 To ensure that you never miss an important update or exclusive offer from us, please add our email address to your contacts. This way, you can rest assured that our newsletters will always land safely in your inbox, ready to be explored.
