QUIZ: Oldest Trademark Registration Still in Use Today? (Answer at the bottom)
Happy Trademark Thursday!
In this edition of TMTelegram, we bring you the captivating story of Nike vs. USPTO, celebrate our remarkable clients' trademark successes, share valuable business tips on staying grateful and motivated through challenges, and introduce you to our lovely legal assistant. Let's dive in and explore all the trademark goodness together!
This edition is a 4-minute read.
TMTelegram Breakdown:
After the USPTO deemed it generic, Nike fought back in the name of SNKRS 😎
Exclusive Membership Offer: save big on Your Attorney Fees with the code at the end of this newsletter!
Celebrating Our Clients’ Registered Trademarks: Kudos to these Winners!
Implement these tips on staying centered using gratitude.
Trademark Tips and Tricks: Get your trademark out of suspension!
Meet Katie Traver: Our wonderful Legal Assistant and Special Projects Coordinator.
SPRINTING FOR SNKRS
On your mark, get set, trademark! After initially getting rejected for being generic, Nike took to the USPTO and fought in the name of SNKRS.
Congratulations to these newly registered trademarks! 🎉
Every Tuesday, we receive a list of registered trademarks from the USPTO. Let's dive into some noteworthy trademarks from the batch dated August 29, 2023.
1. YAY VOLLEYBALL! (7152083) Congrats on registering your trademark for athletic apparel!.🏃♂️👕👟🧢
2. BKEYINFO, INC (7151499) Your brand is now protected and set to make a significant impact in the field of education.📚
3. ISLAND ROSE (7148401)Your brand is now ready to quench thirst with delightful tea-based and fruit-flavored drinks. 🍵🍹🍋
We are so honored to work alongside dedicated clients such as these. You are protecting your brands one trademark at a time. Way to go! 🙌
Your trademark could be next! Reach out to the TLLF team today to explore the possibilities of applying for a new trademark. Excellence is our forte, and efficiency is our passion. Together, let's empower your brand to achieve remarkable success!
STAYING CENTERED ON GRATITUDE
Everyone faces draining workdays. Getting through those challenging days and consistently showing up for work may feel like an impossible feat. However, instead of succumbing to the monotony, take a moment to practice gratitude and recenter yourself. Here are three simple questions to help you appreciate the positives amidst the daily grind:
What do I have today that my 10-year-old self would have begged to have? Reflect on the opportunities, resources, and comforts you have now that you might have dreamt of as a child. It could be a fulfilling job, supportive colleagues, or access to knowledge and technology.
What do I have today that my 85-year-old self would beg to have? Consider the aspects of your life that would be most treasured by your older self. Health, vitality, and cherished memories with loved ones might be among these valuable elements.
What do I have today that my current self, when sick or injured, would beg to have? Think about the support system, access to healthcare, and general well-being that you enjoy on ordinary days but would deeply appreciate if you were unwell or injured.
Even during tough days, practicing gratitude and acknowledging the blessings in your life can help shift your perspective. It's essential to find moments of joy and appreciation amid the daily struggles and mundane tasks. By centering ourselves on the positive aspects, we can find strength and motivation to keep going. 😊🌟
TRADEMARK TIPS AND TRICKS
What is a Trademark Filing Basis Part 1? In this video, we'll talk about how every Trademark application requires a filing basis, but what are they?
The trademark lawyer law firm truly specializes and experts in trademark services. Everybody was quick to response and very helpful. Who would have known trademark was so easy? Highly recommend them!! True Five Star!!
That's a wrap! Thank you for joining us this week on TMTelegram. It's been a pleasure.
Need help registering your trademark? Reach out to our team by replying to our email or reaching out on our website. We look forward to hearing from you.
Until next week!
Warm regards,
J.J. Lee and the Trademark Lawyer Law Firm Team!
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"I have dealt with Trademark Lawyer Law Firm, PLLC, for several years. This time I needed to have my trademark renewed within a week as a deadline was approaching. As always, they prepared the paperwork professionally and in an expedited manner. Our communication to confirm details was smooth and quick. In a matter of days, they submitted the trademark renewal request. The service of this group of professionals is excellent." O. Garcia
Trademark Lawyer Law Firm
3300 Washtenaw Ave. 2nd Floor #277
Ann Arbor, MI 48104 (888) 505-5102
Suspensions are when your application is on hold. There are various reasons a trademark application can be suspended. However “likelihood of confusion” with prior application(s) filed and submission of foreign application are the most common reasons the USPTO may suspend an application. During a trademark suspension period, your lawyer will provide guidance on the next steps and whether it might be best to file an argument or pursue a coexistence agreement.
What are Disclaimers for Trademarks?
A disclaimer usually refers to a statement which indicates that you are not claiming exclusive rights to use the word(s) or a design element in your trademark application. A disclaimer allows for registration without creating a false impression of the registrant’s rights. A good example of this is disclaiming “café” if your services are for a café.
What is the Supplemental Registry?
If a trademark is not eligible for the Principal Registry, there is sometimes an option to register on the Supplemental Registry. In cases where the USPTO finds the trademark application is merely ornamental, merely descriptive, or primarily geographically descriptive, the USPTO may allow the application to be registered on the Supplemental Registry. However, over time, the mark may acquire distinctiveness and possibly become eligible for the Principal Registry.
What is the Date of First Use?
Two dates must be specified in a trademark application: Date of First Use Anywhere: The “anywhere” refers to use in the U.S. or elsewhere. This is the date the goods were first sold or transported, or the services were first rendered under the mark. The use must also have been bona fide and in the ordinary course of trade. Date of First Use in Commerce: This is the date when the goods were first sold or transported, or the services were first rendered under the mark in interstate or international commerce. The use of the mark must have been bona fide and in the ordinary course of trade.
What is the Renewal Timeframe for a Trademark?
The renewal timeframe for a trademark is between the 9th and 10th year anniversary of the trademark registration, and then in ten-year intervals. It is important to be aware that the USPTO also requires a registrant to provide an affidavit at the 5th and 6th years of ownership stating that the trademark is still being used in commerce. Failure to comply with the renewal timeframes or the affidavit requirements will result in the cancellation of the trademark registration.
Meet Your Team
J.J. Lee
Principal and Founder
Erin C. Bray
Trademark Attorney
Experienced Trademark Attorneys Committed to Protecting Your Brand
Founded by J.J. Lee, the Trademark Lawyer Law Firm, PLLC has successfully registered more than 6,500 trademarks with the USPTO. Dedicated to ensuring that your mark is protected from misuse or theft, our attorneys and staff work closely with clients, taking the time to understand the specific needs of their businesses. Professionally handling each matter with integrity, efficiency, and the personalized attention it deserves, you can rest assured that you have a team on your side who is committed to safeguarding your unique brand.