» Trademark Registration

You worked hard to get your business up and running, and may have spent years establishing your brand. But there may be times when you might abandon a trademark — purposely or inadvertently — or you may wish to use one that was once owned by anot… Read More

After you have successfully registered the mark that makes your brand unique with the United States Patent and Trademark Office, you might be wondering: how long does a trademark last? After all, the last thing a busy entrepreneur wants to worry abou… Read More

For some businesses, a logo or slogan is how consumers recognize the brand. For other companies, a distinctive sound might be the way consumers identify the source of the goods or services — rather than through visual means. If a sound is what dist… Read More

When you are creating the logo, slogan, design, or symbol that represents your brand, it’s essential to ensure it is inherently distinctive or can acquire distinctiveness. An inherently distinctive trademark is one that does not simply describe the… Read More

Emojis have become an integral part of our everyday communications. Whether they appear in text messages, emails, or on social media, many people enjoy using them to express themselves. More and more, companies are incorporating these images into the… Read More

Protecting your trademark with federal registration is one of the most crucial things you can do to safeguard your brand’s identity and your bottom line. But when you file a trademark application with the United States Patent and Trademark Office (… Read More

With the National Collegiate Athletic Association (NCAA) Basketball Tournament — commonly referred to as “March Madness” — in full swing, broadcasters, advertisers, and other businesses need to be cognizant that they don’t run afoul of trad… Read More

One of the requirements of a registered trademark is use in commerce. While trademarks do not expire, discontinuing use of a trademark can result in it being deemed abandoned. The United States Patent and Trademark Office (USPTO)’s Post Registratio… Read More