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Creative idea icon. light bulb meshed with gears - trademark specimen concept

What is an Acceptable Trademark Specimen?

Filing a trademark application can be a complex process. In order to successfully register your mark, the United States Patent and Trademark Office (USPTO) mandates that you submit a trademark specimen along with your paperwork. This is a required pa… Read More
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What is Acquired Distinctiveness?

When you’re building a brand, it’s important to make sure you choose a mark that is not merely descriptive — it must be inherently distinctive or be able to acquire distinctiveness. A common reason the United States Patent & Trademark Offic… Read More
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New Three-Month Deadline for Responding to Trademark Office Actions

Starting on December 3, 2022, trademark applicants will now have three months to respond to an office action, with the option for a three-month extension. This deadline replaces the prior six-month time frame to respond to an office action — and on… Read More
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Categories: USPTO
Essential Oils with Rosemary, Clove & Cinnamon - trademark a scent concept

Can You Trademark a Scent?

Some scents are so distinct that you instantly recognize them. A smell can trigger memories, emotions, and have an impact on our moods. However, scent can also be a crucial marketing tool that can help to build a brand and increase consumer loyalty.… Read More
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Common law trademark rights concept

Common Law Trademark Rights

Registering your trademark with the United States Patent and Trademark Office (USPTO) can help ensure you have legal and priority rights to your mark nationwide. However, you can obtain common law rights simply by using your mark in commerce. There i… Read More
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old facebook logo with an arrow pointing to new meta logo - meta lawsuit concept

Meta is Suing Meta for Naming Itself Meta

A decade old business named MetaX LLC recently commenced a trademark infringement lawsuit against Facebook’s parent company after it rebranded itself with the same name. The installation-art company filed suit in July against Meta Platforms claimin… Read More
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Stock Market Chart - global brand protection concept

Protecting Your Brand in the Global Marketplace

Whether your goods and services are distributed domestically or globally, your trademark is your most important asset. However, if your consumer-base is worldwide, there are several key considerations to keep in mind. Even if you successfully registe… Read More
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Cropped shot of a woman applying serum to her face - Rhode skincare lawsuit concept

Judge Rules Hailey Bieber Can Continue Promoting Rhode Skincare Line While Infringement Suit is Ongoing

After a motion requesting a preliminary injunction was filed by a clothing brand of the same name, a federal judge in New York ruled that model Hailey Bieber can continue promoting her brand while the Rhode skincare lawsuit is ongoing. The judge’s… Read More
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Businessman in suit hand stamping rubber stamp on document in file folder - Buying and Selling Trademark Concept

Buying and Selling Trademarks

Like other forms of intellectual property, trademarks can be bought and sold. However, buying or selling a trademark is much more complex than transferring physical property. It’s crucial to understand the steps that are necessary to take to transf… Read More
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renew a trademark concept

How to Renew a Trademark

Once you have registered your trademark with the United States Patent and Trademark Office (USPTO), it doesn’t expire as long as the trademark is still in use in commerce. However, it’s important to understand that you have a continuing obligatio… Read More
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