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Cleaning substances - Class 003 trademark registration concept

Class 003 Trademarks

March 1st, 2022
Registering your cosmetics, skin care, hair care, beauty supplies or cleaning substance trademark with the United States Patent and Trademark Office (USPTO) is the most important measure you can take to shield your brand from misuse by competitors. B… Read More
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Categories: Intellectual Property, Trademark Registration
Trademark Fair Use Concept

What is Trademark Fair Use?

February 1st, 2022
When you register your trademark with the United States Patent and Trademark Office (USPTO), you have taken the most important step to protect your brand from misuse by others. However, there are still a limited number of situations in which a third… Read More
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Categories: Intellectual Property, Trademark Litigation
Buc-ee's Convenience Trademark Litigation

Buc-ee’s Trademark Lawsuit Sheds Light on Name and Branding Issues

January 11th, 2022
Texas-based gas station and convenience store Buc-ee’s recently filed a trademark lawsuit against an individual who opened stores with allegedly similar branding. Known for its beaver mascot and distinct bold red lettering, Buc-ee’s alleges that… Read More
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Categories: Trademark Litigation
Cleveland Guardians at Progressive Field

Cleveland Guardians Baseball and Cleveland Guardians Roller Derby Settle Trademark Lawsuit

December 21st, 2021
Cleveland’s Major League Baseball team recently settled a trademark lawsuit commenced by the local roller derby team over rights to the name “Cleveland Guardians.” The action arose following the baseball franchise’s decision to change its mon… Read More
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Categories: Trademark Litigation
confusion

Likelihood of Confusion in the Trademark Registration Process

December 8th, 2021
The purpose of registering a trademark is to protect your unique brand from being used or misappropriated by others. Significantly, trademark registration doesn’t only safeguard your distinct mark from being used without your permission — it also… Read More
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Categories: Trademark Litigation
Trademark paperwork and stamp

USPTO Update: Impact on Trademark Policies and Proceedings

November 30th, 2021
Trademark owners should be aware of several recent USPTO updates that may significantly affect them. Most notably, the United States Patent and Trademark Office has recently implemented the Trademark Modernization Act. Passed in December 2020 — and… Read More
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Categories: USPTO
activision lawsuit

Activision and TactiVision Fight it Out in Trademark Litigation

November 15th, 2021
When you invest the time and effort to apply for a registered trademark for your brand, logo, catchphrase, or identifying mark, the work doesn’t stop there. Situations can arise that force you to challenge another trademark application or initiate… Read More
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Categories: Trademark Litigation
dead trademark

What are Zombie Trademarks, and How Do You Deal With Them?

November 1st, 2021
For centuries, October has conjured images of ghosts, goblins, and children in costumes singing, “Trick or Treat!” Lately, there’s been an onslaught of television shows and movies depicting creepy societies determined to raise the dead, and zom… Read More
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Categories: Trademark Registration
business trademark

When Do You Need a Trademark for Your Business/Startup?

October 19th, 2021
You have a great idea for a startup business or new product. You’ve spent time and money brainstorming, gathering the right team, and creating something truly unique and valuable to consumers. Then it occurs to you… “Do I need a business tradem… Read More
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Categories: Trademark Registration
memoji

Apple Memoji Trademark Lawsuit

October 13th, 2021
If you own a cellphone, computer, or television you have probably heard of the technology giant, Apple Inc. Many companies are eager to challenge Apple’s dominance in the tech market, including a small, Atlanta-based company called Social Technolog… Read More
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Categories: Trademark Litigation
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