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Emojis have become an integral part of our everyday communications. Whether they appear in text messages, emails, or on social media, many people enjoy using them to express themselves. More and more, companies are incorporating these images into the… Read More

Protecting your trademark with federal registration is one of the most crucial things you can do to safeguard your brand’s identity and your bottom line. But when you file a trademark application with the United States Patent and Trademark Office (… Read More

With the National Collegiate Athletic Association (NCAA) Basketball Tournament — commonly referred to as “March Madness” — in full swing, broadcasters, advertisers, and other businesses need to be cognizant that they don’t run afoul of trad… Read More

One of the requirements of a registered trademark is use in commerce. While trademarks do not expire, discontinuing use of a trademark can result in it being deemed abandoned. The United States Patent and Trademark Office (USPTO)’s Post Registratio… Read More

Filing a trademark application can be a complex process. In order to successfully register your mark, the United States Patent and Trademark Office (USPTO) mandates that you submit a trademark specimen along with your paperwork. This is a required pa… Read More

When you’re building a brand, it’s important to make sure you choose a mark that is not merely descriptive — it must be inherently distinctive or be able to acquire distinctiveness. A common reason the United States Patent & Trademark Offic… Read More

Starting on December 3, 2022, trademark applicants will now have three months to respond to an office action, with the option for a three-month extension. This deadline replaces the prior six-month time frame to respond to an office action — and on… Read More

Some scents are so distinct that you instantly recognize them. A smell can trigger memories, emotions, and have an impact on our moods. However, scent can also be a crucial marketing tool that can help to build a brand and increase consumer loyalty.… Read More