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The United States Patent and Trademark Office has strict guidelines regarding trademark registration. Critically, there are certain marks — or portions of marks — that cannot be registered because they are not sufficiently distinct. These are mar… Read More

If you are starting a business, one of the first things you need to consider is how your brand will be represented to consumers. For your business to be successful, you will have to select a name, logo, catchphrase, or symbol that makes you stand out… Read More

Tesla CEO Elon Musk has seen his share of lawsuits, but a recent trademark dispute was anything but “boring.” In fact, it involved one of the entrepreneur’s other ventures — an infrastructure firm named The Boring Company (TBC). When the Dela… Read More

Coming up with an idea that makes your brand stand out is just the beginning of your entrepreneurial success. Importantly, you also need to protect the mark that makes your company unique with a registered trademark. But filing a trademark applicatio… Read More

Registering your cosmetics, skin care, hair care, beauty supplies or cleaning substance trademark with the United States Patent and Trademark Office (USPTO) is the most important measure you can take to shield your brand from misuse by competitors. B… Read More

When you register your trademark with the United States Patent and Trademark Office (USPTO), you have taken the most important step to protect your brand from misuse by others. However, there are still a limited number of situations in which a third… Read More

Texas-based gas station and convenience store Buc-ee’s recently filed a trademark lawsuit against an individual who opened stores with allegedly similar branding. Known for its beaver mascot and distinct bold red lettering, Buc-ee’s alleges that… Read More

Cleveland’s Major League Baseball team recently settled a trademark lawsuit commenced by the local roller derby team over rights to the name “Cleveland Guardians.” The action arose following the baseball franchise’s decision to change its mon… Read More