A Korean BBQ Adventure And Navigating Your Brand's Journey?

Hello Reader,

My wife and I recently tried something new (to us) —we visited KPOT, a Korean BBQ and hot pot restaurant, for the first time. It was a bit overwhelming at first with all the options and steps, but fortunately, the waiter was incredibly helpful, guiding us through the entire process. By the end of the meal, we felt like pros!

That experience got me thinking about how navigating the trademark process can feel just as overwhelming for business owners. Just like our visit to the restaurant, the trademark journey comes with a lot of decisions and steps that might seem daunting if it’s your first time. But with the right guidance, the process becomes clear and manageable, leading to the protection your brand deserves.

KPot BBQ Menu Copyright

At Trademark Lawyer Law Firm, I see my role much like that waiter—here to guide you through each step, making sure you understand the process and feel confident about your brand’s protection. Whether it’s filing your first trademark, handling renewals, or navigating Office Actions, my goal is to ensure you feel supported, informed, and ready for whatever comes next.

KPot Hot Pot Menu Copyright

If you’re ready to take the next step in protecting your brand or have any questions about the process, I’m here to help—just like the waiter at KPOT, making sure you enjoy the experience without the stress.
Keep Your Brand Safe and Protected,
J.J. Lee and the Trademark Lawyer Law Firm Team!
P.S. Contact us to Register your (Totem) Trademark today!

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FAQ

What are Trademark Application Suspensions?

Suspensions are when your application is on hold. There are various reasons a trademark application can be suspended. However “likelihood of confusion” with prior application(s) filed and submission of foreign application are the most common reasons the USPTO may suspend an application. During a trademark suspension period, your lawyer will provide guidance on the next steps and whether it might be best to file an argument or pursue a coexistence agreement.

What are Disclaimers for Trademarks?

A disclaimer usually refers to a statement which indicates that you are not claiming exclusive rights to use the word(s) or a design element in your trademark application. A disclaimer allows for registration without creating a false impression of the registrant’s rights. A good example of this is disclaiming “café” if your services are for a café.

What is the Supplemental Registry?

If a trademark is not eligible for the Principal Registry, there is sometimes an option to register on the Supplemental Registry. In cases where the USPTO finds the trademark application is merely ornamental, merely descriptive, or primarily geographically descriptive, the USPTO may allow the application to be registered on the Supplemental Registry. However, over time, the mark may acquire distinctiveness and possibly become eligible for the Principal Registry.

What is the Date of First Use?

Two dates must be specified in a trademark application: Date of First Use Anywhere: The “anywhere” refers to use in the U.S. or elsewhere. This is the date the goods were first sold or transported, or the services were first rendered under the mark. The use must also have been bona fide and in the ordinary course of trade. Date of First Use in Commerce: This is the date when the goods were first sold or transported, or the services were first rendered under the mark in interstate or international commerce. The use of the mark must have been bona fide and in the ordinary course of trade.

What is the Renewal Timeframe for a Trademark?

The renewal timeframe for a trademark is between the 9^th and 10^th year anniversary of the trademark registration, and then in ten-year intervals. It is important to be aware that the USPTO also requires a registrant to provide an affidavit at the 5th and 6th years of ownership stating that the trademark is still being used in commerce. Failure to comply with the renewal timeframes or the affidavit requirements will result in the cancellation of the trademark registration.

Meet Your Team

J.J. Lee

Principal and Founder

Erin C. Bray

Trademark Attorney

Experienced Trademark Attorneys Committed to Protecting Your Brand

Founded by J.J. Lee, the Trademark Lawyer Law Firm, PLLC has successfully registered more than 6,500 trademarks with the USPTO. Dedicated to ensuring that your mark is protected from misuse or theft, our attorneys and staff work closely with clients, taking the time to understand the specific needs of their businesses. Professionally handling each matter with integrity, efficiency, and the personalized attention it deserves, you can rest assured that you have a team on your side who is committed to safeguarding your unique brand.

Learn more about the team >

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A Korean BBQ Adventure And Navigating Your Brand's Journey?