Marijuana and Trademarks
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Marijuana and Trademarks
Marijuana trademark applications are not registrable with the USPTO because they're under Schedule 1 controlled substance, but that may change. 
US poised to ease restrictions on marijuana in historic shift, but it’ll remain controlled substance U.S. DEA will move to reclassify marijuana Transcript:
Marijuana and trademarks. Typically, marijuana trademark applications are not registrable with the USPTO because they're under Schedule 1 controlled substance. Now there are current proposals by Attorney General Merrick Garland to transfer and reclassify marijuana from Schedule 1 to Schedule 3, which makes the whole trademark application for marijuana products allowable.
Currently there are limitations on what products can be actually registrable the limiting description of goods and services is as follows "that product itself contains CBD solely derived from hemp with a delta-9 THC content of less than 0. 3 percent on a dry weight basis."
That's required and it has to be factually accurate in order for the application to reach registration and this is typically for any ingestible items either dietary supplements or beverages
Reclassifying it From Schedule 1 to Schedule 3 may change all of that and maybe may allow marijuana products to be registerable.
Growing Trend: Naming Your Logo
"Similar to Nike’s ‘Swoosh,’ Bombardier’s new logo, dubbed ‘Mach,’ is a kind of branding for branding." Name Branding Logos BUSINESS TIPS AND TRICKS
This is Week 15 and Chapter 15 of our 20-part Atomic Habits by James Clear weekly read through! Get the book and join us every week!
Transcript:
Hello! Welcome to week 15 and chapter 15 and James Clear's Atomic Habits. In this chapter, we actually go into a new section: The Fourth Law, which is make it satisfying. In chapter 15, the title is The Cardinal Rule of Behavior Change. James Clear makes an interesting point about how we as human beings are wired for immediate gratification.
Delay gratification is something very new and it's something that we need to practice for us to actually reap benefits from delayed gratification. The cardinal rule of behavior change is: What is rewarded is repeated and what is punished is avoided. This situation, when we receive an immediate gratification, we tend to consistently do that.
While when you're eating a couple of chips, why not eat, finish the whole bag. The reason is that the punishment doesn't happen for a while. It's a delayed punishment. Everything we do now offers immediate feedback or immediate gratification tends to be bad for us in the long run. Conversely, everything that we offer a delayed gratification tends to be better for us in the long run.
For example, saving money: Not spending and saving money for the long run. Not eating as much for losing weight. Working out now for a better fit future. What he recommends is to apply a immediate gratification to the things that you're doing now. That way you're programming your body to appreciate it. One example he gives is the chewing gum maker Wrigley.
He mentions that there were chewing gums in the past, but it was pretty bland. It was chewy, but it didn't taste much. Wrigley dominated the market by introducing flavors like Spearmint, mint into chewing gum and making it satisfying. Similarly for toothpaste. For a while, it was pretty bland. There was no satisfying element to it like flossing.
When toothpaste companies start introducing flavors, that's when it started taking off. It made the, the act of brushing your teeth satisfying. If you want to make a good habit permanent, introduce an immediate satisfaction to it. That way you will come and keep repeating that good habit. That's it for week 15, chapter 15.
See you next week for week 16, chapter 16. Have a great day
If you would like to follow along with the series, here is our Atomic Habits by James Clear playlist:
Thank you for being a part of our community, and we look forward to helping you safeguard your brand's identity and thrive in the world of trademarks!
Warm regards,
J.J. Lee and the Trademark Lawyer Law Firm Team! PS. Be Sure to Add Us to Your Contacts 📞 To ensure that you never miss an important update or exclusive offer from us, please add our email address to your contacts. This way, you can rest assured that our newsletters will always land safely in your inbox, ready to be explored.
