3 Tips if you want Trademark your Wine/Beer/Spirits
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Here are the 3 Tips if you want Trademark your Wine/Beer/Spirits
Here are 3 important factors to consider when registering your clothing brand:
Transcript:
Here are three tips if you want to register your wine, beer, or spirits.
Tip # 1: Note that wine, beer, and spirits are in different classes.
Spirits and wine are in class 033.
Beer is actually in class 032 with water and soft drinks.
Because they're in different classes, the USPTO
used to keep them separate.
Now, because there's so much overlap in the industries, the USPTO will actually look in both classes to see whether or not there's an infringing trademark or a trademark already registered in those classes.
Be aware of that.
Tip #2: Registration requires in use in commerce. What does that mean? If you're going to file for trademark registration, note that you have a three-to-four-year window before you have to show proof of use, but you want to get this process started with the regulatory boards and the government to making sure that your alcohol is approved to being sold because the process I know that process takes a while.
If you file your application in order to have it successfully registered, you do have to show proof of use. You have to have it available for the public to purchase your wine, beer or spirits. So be aware of that. You can't just, file an application and try to get it registered just to "reserve it."
The Trademark must be in use in commerce.
Tip #3: Tequila now is a registered trademark. You can't use the word "tequila" in the name of your trademark or in the description of your goods when you're talking about tequila. You have to get permission from the, the tequila board or you have to use the generic term which is distilled agave liquor.
Keep your brand safe and protected.
TRADEMARK NEWS
"Adidas sued New York designer Thom Browne's brand in 2021, claiming Thom Browne's four-bar and "Grosgrain" stripe patterns on its shoes and high-end activewear violated its three-stripe trademark rights. A jury determined in January 2023 that the fashion house's designs were not likely to cause customer confusion with Adidas' products and did not violate the company's trademark rights." - Reuters
Adidas faces skeptical court in bid to revive Thom Browne trademark lawsuit TRADEMARK NEWS
"Chanel now seeks a permanent injunction to bar WGACA from using Chanel trademarks to advertise Chanel branded products that have not been authorized for sale by Chanel and/or have been materially altered with specific requests to ensure the authenticity and accuracy of advertised vintage Chanel products." - The National Law Review
Chanel Seeks Permanent Injunction Against WGACA BUSINESS TIPS AND TRICKS
This is Week 10 and Chapter10 of our 20-part Atomic Habits by James Clear weekly read through! Get the book and join us every week!
Transcript:
Hello, welcome to week 10 chapter 10 of Atomic Habits by James Clear. This chapter is called How to Find and Fix the Causes of Your Bad Habit. He mentions that you have, everyone has cravings. Craving comes from our foundational basic needs. Everything we do and all the habits that we do are associated with fulfilling one of these basic cravings.
Habits are all about association. The most powerful part of this is that there are different ways to address the same underlining motivation. Whenever a habit successfully addresses a motive. You have a craving to do it again. He suggests that we reframe our habits to highlight the benefits. Instead of we have to go to work, we get to go to work.
Instead of we have to exercise, we get to exercise and then emphasize the benefits of it. The exercising part is not the sacrifice that you have to make in lifting or the tiredness that you feel, but you get to be stronger and have more endurance. Similarly, with sacrifices for financial, he gives an example of, it's not a sacrifice that you have to make to cut back on, on items that you want to purchase, but that you will have more purchasing power next month, the more you save, and a more financially sound future, if you save more now.
He also addresses that when you're about to go on stage. You tend to feel nervous, your heart rate goes up, you get tense, you start sweating. Instead of associating that with feeling nervous or about to fail or something bad is going to happen, reverse that, reset that as you're actually feeling excited, not nervous, excited to go out and talk and give the presentation and go on stage.
You're reframing this. He also mentions that if you set up a motivational ritual, then you start to associate those good feelings, the good associations with those rituals. His motivational habit was to put on headphones and to listen to focus music in order to get more focus. What he found was, over time, just the very fact of putting on his headphones without any music actually got him in the mood and in the focus state that he needed.
That's chapter 10. Next week we'll talk chapter 11.
If you would like to follow along with the series, here is our Atomic Habits by James Clear playlist:
Thank you for being a part of our community, and we look forward to helping you safeguard your brand's identity and thrive in the world of trademarks!
Warm regards,
J.J. Lee and the Trademark Lawyer Law Firm Team! PS. Be Sure to Add Us to Your Contacts 📞 To ensure that you never miss an important update or exclusive offer from us, please add our email address to your contacts. This way, you can rest assured that our newsletters will always land safely in your inbox, ready to be explored.
